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A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity. Ron Harding profiles companies that have effectively enforced accountability on their agencies and demonstrates proven internal systems for controlling the advertising process--and its associated costs--from the initial spending plan through the final examination of actual expenditures. He also offers a pragmatic discussion of the procedures, timetables, and contracts managers need to put in place to ensure that all sectors of the agency--account, creative, legal, production, and business affairs--act in the best interest of their client and at the highest levels of their capability. All major categories of spending receive thorough coverage: television, print, talent, and media.

After an introduction which highlights the problems of runaway costs and mismanagement that plague many advertisers today, Harding presents a step-by-step guide to controlling advertising expenditures. Among the topics addressed are: how to create realistic spending plans and make them strict buying guides for the agency; how to spot successful advertising; how to make creative groups accountable; how to run a successful copy meeting; how to stop cost overruns in television and print; and how to streamline and strengthen the brand management system. Harding fully reviews how to cut costs at each stage--from the project initiation form, through copy and storyboards, to editing and final production. Written in clear, conversational style, the book focuses throughout on a pragmatic approach to advertising management while recognizing the central importance of creativity. In fact, Harding argues, by understanding the creative-cost equation and how to manipulate its variables, advertisers will necessarily reap the benefits of better advertising.

• Sales Rank: #2629383 in Books
• Published on: 1991-08-26
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .50" w x 6.14" l, .98 pounds
• Binding: Hardcover
• 208 pages

Review
." . . A pragmatic analysis of every stage of the advertising process, prescribing specific remedies in such areas as tightening budgets, eliminating overruns, forgoing unnecessary overscale talent, and planning for cost-effective shooting. Harding's own experience supports the validity of his purpose to give agencies more latitude to generate great work and ensure greater accountability for their efforts'."-George L. George Backstage/SHOOT

?. . . A pragmatic analysis of every stage of the advertising process, prescribing specific remedies in such areas as tightening budgets, eliminating overruns, forgoing unnecessary overscale talent, and planning for cost-effective shooting. Harding's own experience supports the validity of his purpose to give agencies more latitude to generate great work and ensure greater accountability for their efforts'.?-George L. George Backstage/SHOOT

"Ron Harding's book is the road map for the client guerillas' who will create a new world of creative and cost effective and classic advertising."-Dirk Wales, President Rainbow Productions International

"As corporate advertising departments are reduced or eliminated, this volume will be an invaluable tool for marketing managers and executives increasingly involved with managing television and print production."-Martin Maurice, Senior Vice President Manager TV Production Young & Rubicam, New York

From the Author
This book has stood the test of time. I am still using it in my classes at Boston University. An agency copywriter told me he read it as he was starting his career...and ten years later said, "It's still the most useful book I've ever read on the realities of the business." I had no idea when I wrote it, I'd be using it to teach classes.
Ron Harding

About the Author

RON HARDING is President of Harding & Company, a consulting firm specializing in advertising and communications. He was Director of Advertising Production for Gillette for thirteen years and Production Supervisor at Procter & Gamble for nine years. His articles have appeared in Advertising Age, Backstage, and Business Week.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Niche book: excellent practical approach, dated figures.
By Steamer John
This is a bit of a maverick approach to advertising business. It has great info for a business student, but deals directly with what it claims in the title: re-assessing traditional approaches to managing the advertising side of your marketing endeavors. I quite enjoyed it.

0 of 0 people found the following review helpful.
Four Stars
By Julien Guitton
A good understanding of advertising but not up-to-date regarding branding and digital advertising.

See all 2 customer reviews...

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[U316.Ebook] PDF Ebook The Hebraic-Roots Version ScripturesFrom Institute for Scripture Research (ISR)

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• Sales Rank: #2036339 in Books
• Published on: 2006
• Format: Large Print
• Number of items: 1
• Binding: Hardcover

Features

• Over-sized Hardcover
• Large Print Edition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Wonderful!
By Charles Michael Hill
Marvelous! Wonderful!

21 of 23 people found the following review helpful.
If you're looking for a scholarly translation, look elsewhere...
By Sonbu
I know this translation is not very popular or spoken about much anymore, but just in case there are still a few inquiring people, I thought it would be important to give fair warning. Keep in mind that I read and teach Hebrew and have spent a considerable amount of time discussing Aramaic primacy with several scholars, so this is not new or foreign territory for me.

First, this is a patchwork of a translation based on so many sources that you are reading something that has never before existed prior to this publication, nor are the consulted sources even translated correctly at times. There is no single manuscript that will read like the books of Trimm's New Testament (or Tanakh), therefore you are reading the New testament according to James Trimm and not according to the manuscript record. While critical editions have their value, you are trusting only one man who in the majority of cases goes against most (if not all) other scholars.

We have several issues here to discuss.
1) Use of the DuTillet Hebrew Matthew (edited as he sees fit).

2) Use of the "Old Syriac" Gospels (molded into a Pesh'tta base because we only have fragments of it).

3) Plagiarized Peshitta base from the Way's Aramaic English Interlinear NT.

4) The actual background and credentials of who you're trusting to deliver to you the Word of our Elohim and Good News of our Mashiach
The DuTillet Hebrew Matthew, as well as the Munster and Shem Tob are easily proven to be revisions from a Greek manuscript and not in anyway original. There are no other manuscripts that line up with their unique and blatantly dubious readings, and all of these manuscripts are AT LEAST 1000 years older than our oldest Aramaic and Greek manuscripts. Further, we have no single recording or quote from any church founder for readings supported in the Hebrew Matthews. Origin, Jerome, and Eusebius had access to the Nazarene writings, including the "Gospel according to the Hebrews" and, in listing variations from their texts, not once do they mention any reading of which you find in Shem Tob, DuTillet or Munster. If you're wondering about word plays, the only reason you have Hebrew word plays is because in the Greek NT you have either a recording or translation of Aramaic speech which would have had these same word plays in them already. But if you are an Aramaic primacist, you know that there were mistranslations from Aramaic into Greek and it is these mistranslations which also exist in these Hebrew Matthew's. So any translator (or in this case, editor) who is trusting these manuscripts as a valid source of textual readings should be a huge red flag from the perspective of honest scholarship.

Second, the Old Syriac; sometimes called the "Old Scratch" because some of it's copies were scratched off and written over; in other words, it was not treated as Sacred Writings. The Old Syriac does not old any weight over the Peshitta and this has been proven many times from every scholar in the Aramaic community. to see this for yourself, please read the links that I will leave in the comments section.

Out of those who hold to Aramaic primacy, only one scholar (Joe Veil) takes the Old Syriac into account for a textual critical approach to the Scriptures. This does not mean however that he thinks it is original, he only views it as another ancient witness to use in creating a critical text rather than relying solely on the Peshitta (whether that be the eastern or western Peshitta).

Third, Trimm plagiarized the Way's Aramaic interlinear because he has little knowledge of the languages himself and so needed to use someone else's work. This plagiarism has been proven without a shadow of a doubt many times, and the best compilation can be found on Leb Tahor's website if you are interested (you can do a google search or I will put the link in the comments section). The matter was actually taken to court, and although The Way didn't want to take it to trial (think of all the time and money) the defense presented by Trimm is basically a rehash of his introduction which in many cases is simply a copy of the common arguments you see Paul Younan, George Lamsa, Andrew Roth and several others put forward. Therefore, his defense in many ways is also not original and simply a re-hash of what other scholars teach. This dishonesty is so disheartening and does not bode well for the Nazarene movement at all. I feel uncomfortable saying such on a public forum, but the proper manner for addressing it according to Torah has been done many times in the past and there is no choice but to speak openly. So, after copying, Trimm then edited the text as he saw fit for his own ideas. Both the Way's interlinear and Trimm's edit contain a doctrinal bias that would take too long to dissect and correct though. So even if you are a student of the original languages you would be better off investing in something else altogether unless Trimm had included the actual original texts on the opposing page so you could practice your language skills and translate for yourself.

Finally, it may be wise to investigate the background, credentials, and behaviour of who you are trusting to deliver the Word of Elohim to you. This is not relevant to the product however so I will leave that to you.

As far as the Tanakh goes, it is a lightly edited version of the JPS 1917 from the public domain. Some of the archaic language has been updated, but not all of it. Some awkward sentence structuring and such remains. All names have been transliterated into their Hebrew equivalents, but the shewa-holem (e-o) in some names has been altered to a qamats-shureq (a-u) without any valid reasoning. There is some dubious theory circulating about the vowels in names that has never been proven nor taught by any scholar who actually knows the languages with sufficient proficiency. Vocal shewa's are also transliterated with an ' instead of an e. Tanakh is also spelt Tanak, even though the final letter is a soft pronunciation of the word (in other words, it should be Tanakh / Tanach). Other poor scholarship is the claim that Y-H-W-H in the Masoretic text had the vowels for Eloah inserted into it. Although this may seem so in English, if you can actually read Hebrew, you would clearly notice that they are not. Eloah carries the vowels composite segol-holem-patach, where as the Divine Name (as writtein in Trimm's introduction) carries the vowels shewa-holam-qamats. I hate to say it, but if Trimm were not a pseudo-scholar he would know this. Trimm also promises extensive textual criticism in the Tanakh when there is actually very little provided. You have a little over 200 notes in the Tanakh with over 134 of them being references to the possibility of the Masorites having changed Y-H-W-H to Adonai. So you are left with very little additional insight into the manuscript record. You would be better off getting the DSS Bible which has tons, or learning the languages yourselves and picking up a BHS.

The book itself is big, bulky, and awkward. The print is not always good and it is single column verse format which is not enjoyable to read nor aesthetically pleasing.

So, in conclusion, if you are looking for a scholarly translation of the Aramaic with textual notes, I would recommend anything but this volume. Janet Magiera has a translation available that has almost no bias and is something I am confident telling you that you can trust (this is based on my own translation work). Her regular volume contains many textual variants which will make up for what you would miss in this volume. She has also even released a Messianic Version so you can read the Semitic forms of people and places. But if you are looking for a Nazarene/Netzari/Natsari bible, then Andrew Gabriel Roth's has produced a much better version which should suit your purposes far better than this volume. Not only did he do a much better job, he has a much higher working knowledge of the languages, is a lot more honest, and has included A LOT of Nazarene commentary that one seeking this kind of a bible would appreciate (it is a theological gold mine for Netzarim).

I hope that anyone investigating these different bibles has found this review helpful and edifying.

9 of 10 people found the following review helpful.
James Trimm's version of the Bible
By Mari Silver
Having read this version of the Bible from cover to cover, I find a few remarkable observations.
1. Most of it is word for word KJV except where he has substituted the Name appropriately.
2. It contains many typos and archaic words which do not facilitate either flow or comprehension.
3. Alternate sources are cited as long as they do not seriously disagree with Mr Trimm's personal interpretation of the passage.

See all 17 customer reviews...

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Lean Software Development: An Agile Toolkit

• Adapting agile practices to your development organization
• Uncovering and eradicating waste throughout the software development lifecycle
• Practical techniques for every development manager, project manager, and technical leader

Lean software development: applying agile principles to your organization

In Lean Software Development, Mary and Tom Poppendieck identify seven fundamental "lean" principles, adapt them for the world of software development, and show how they can serve as the foundation for agile development approaches that work. Along the way, they introduce 22 "thinking tools" that can help you customize the right agile practices for any environment.

Better, cheaper, faster software development. You can have all three–if you adopt the same lean principles that have already revolutionized manufacturing, logistics and product development.

• Iterating towards excellence: software development as an exercise in discovery
• Managing uncertainty: "decide as late as possible" by building change into the system.
• Compressing the value stream: rapid development, feedback, and improvement
• Empowering teams and individuals without compromising coordination
• Software with integrity: promoting coherence, usability, fitness, maintainability, and adaptability
• How to "see the whole"–even when your developers are scattered across multiple locations and contractors

Simply put, Lean Software Development helps you refocus development on value, flow, and people–so you can achieve breakthrough quality, savings, speed, and business alignment.

• Sales Rank: #90897 in Books
• Published on: 2003-05-18
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .50" w x 6.90" l, .85 pounds
• Binding: Paperback
• 240 pages

From the Back Cover

Lean Software Development: An Agile Toolkit

Mary Poppendieck Tom Poppendieck

Forewords by Jim Highsmithand Ken Schwaber

• Adapting agile practices to your development organization
• Uncovering and eradicating waste throughout the software development lifecycle
• Practical techniques for every development manager, project manager, and technical leader

Lean Software Development: An Agile Toolkit

Lean software development: applying agile principles to your organization

In Lean Software Development, Mary and Tom Poppendieck identify seven fundamental "lean" principles, adapt them for the world of software development, and show how they can serve as the foundation for agile development approaches that work. Along the way, they introduce 22 "thinking tools" that can help you customize the right agile practices for any environment.

Better, cheaper, faster software development. You can have all three—if you adopt the same lean principles that have already revolutionized manufacturing, logistics and product development.

• Iterating towards excellence: software development as an exercise in discovery
• Managing uncertainty: "decide as late as possible" by building change into the system.
• Compressing the value stream: rapid development, feedback, and improvement
• Empowering teams and individuals without compromising coordination
• Software with integrity: promoting coherence, usability, fitness, maintainability, and adaptability
• How to "see the whole"—even when your developers are scattered across multiple locations and contractors

Simply put, Lean Software Development helps you refocus development on value, flow, and people—so you can achieve breakthrough quality, savings, speed, and business alignment.

About the Author

MARY POPPENDIECK, Managing Director of the Agile Alliance (a leading non profit organization promoting agile software development), is a seasoned leader in both operations and new product development with more than 25 years of IT experience. She has led teams implementing solutions ranging from enterprise supply chain management to digital media, and built one of 3M's first Just-in-Time lean production systems. Mary is currently the President of Poppendieck LLC, a consulting firm specializing in bringing lean production techniques to software development.

TOM POPPENDIECK was creating systems to support concurrent development of commercial airliner navigation devices as early as 1985. Even then, the aerospace industry recognized that sequential development of product design, manufacturing process design and product support was costly and non-competitive. His subsequent experience in software product development, COTS implementation, and most recently as a coach, mentor, and enterprise architect support the same conclusion for software development. He currently assists organizations that need to improve their software development capabilities apply the lean principles and tools described in this book.

Excerpt. © Reprinted by permission. All rights reserved.
Preface

I used to be a really good programmer. My code controlled telephone switching systems, high energy physics research, concept vehicles, and the makers and coaters used to manufacture 3M tape. I was equally good at writing Fortran or assembly language, and I could specify and build a minicomputer control system as fast as anyone. After a dozen or so years of programming, I followed one of my systems to a manufacturing plant and took the leap into IT management. I learned about materials control and unit costs and production databases. Then the quality-is-free and just-intime movements hit our plant, and I learned how a few simple ideas and empowered people could change everything.

A few years later I landed in new product development, leading commercialization teams for embedded software, imaging systems, and eventually optical systems. I liked new product development so much that I joined a start-up company and later started my own company to work with product development teams, particularly those doing software development.

I had been out of the software development industry for a half dozen years, and I was appalled at what I found when I returned. Between PMI (Project Management Institute) and CMM (Capability Maturity Model) certification programs, a heavy emphasis on process definition and detailed, front-end planning seemed to dominate everyone's perception of best practices. Worse, the justification for these approaches was the lean manufacturing movement I knew so well. I was keenly aware that the success of lean manufacturing rested on a deep understanding of what creates value, why rapid flow is essential, and how to release the brainpower of the people doing the work. In the prevailing focus on process and planning I detected a devaluation of these key principles. I heard, for example, that detailed process definitions were needed so that "anyone can program," while lean manufacturing focused on building skill in frontline people and having them define their own processes.

I heard that spending a lot of time and getting the requirements right upfront was the way to do things "right the first time." I found this curious. I knew that the only way that my code would work the first time I tried to control a machine was to build a complete simulation program and test the code to death. I knew that every product that was delivered to our plant came with a complete set of tests, and "right the first time" meant passing each test every step of the way. You could be sure that next month a new gizmo or tape length would be needed by marketing, so the idea of freezing a product configuration before manufacturing was simply unheard of. That's why we had serial numbers--so we could tell what the current manufacturing spec was the day a product was made. We would never expect to be making the exact same products this month that we were making last month.

Detailed front-end planning strikes me as diametrically opposed to lean manufacturing principles. Process definition by a staff group strikes me as diametrically opposed to the empowerment that is core to successful lean manufacturing. It seems to me that the manufacturing metaphor has been misapplied to software development. It seems to me that CMM, in its eagerness to standardize process, leaves out the heart of discovery and innovation that was the critical success factor in our move to total quality management. We knew in manufacturing that ISO9000 and even Malcolm Baldrige awards had little or nothing to do with a successful quality program. They were useful in documenting success, but generally got in the way of creating it. It seems to me that a PMI certification program teaches a new project manager several antipatterns for software project management. Work breakdown. Scope control.

Change control. Earned value. Requirements tracking. Time tracking. I learned all about these when I was a program manager for government contracts at 3M, and was keenly aware of the waste they added to a program. We certainly knew better than to use them on our internal product development programs, where learning and innovation were the essential ingredients of success.

This is not to say that CMM and PMI are bad, but only that for anyone who has lived through the lean revolution, they tend to give the wrong flavor to a software development program. In this book we hope to change the software development paradigm from process to people, from disaggregation to aggregation, from speculation to data-based decision making, from planning to learning, from traceability to testing, from cost-and-schedule control to delivering business value. If you think that better, cheaper, and faster can't coexist, you should know that we used to think the same way in the pre-lean days of manufacturing and product development. However, we learned that by focusing on value, flow, and people, you got better quality, lower cost, and faster delivery. We learned that from our competitors as they took away our markets. May you lead your industry in lean software development.

Mary Poppendieck

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67 of 70 people found the following review helpful.
Excellent book that teaches how to think agilely
By Michael Cohn
Books written during the first phase of agile software development have been about very specific practices we should employ. There are some excellent books on the Extreme Programming, Feature-Driven Development and Scrum agile processes. These books teach us "do a, b, and c if you want to do Extreme Programming" or "do x, y and z if you want to do Scrum."
In the last year we've seen books by Highsmith (Agile Software Development Ecosystems) and Cockburn (Agile Software Development) that represent the second wave of agile software development-that of learning to think agilely rather than following a prescribed set of agile rules. Mary and Tom Poppendieck's book is the latest and best book for teaching how to think agilely.
The book contains 22 "thinking tools." The thinking tools are drawn from the world of lean manufacturing where they have helped improve product delivery speed, quality and cost. Each tool is presented as a guideline. Each thinking tool is described with enough detail that you can put it into practice; but, more importantly, the reasons supporting each are made explicit. So, instead of simply reading that it is good to "deliver as fast as possible" we learn how rapid delivery is supported by pull systems (where work is pulled into the current step from the prior step), how queuing theory helps us identify bottlenecks, and how to calculate the cost of delay (to see which bottlenecks are worth removing).
This book is the perfect blend of highly actionable instructions and descriptions of why those actions work. I highly recommend this book to anyone who wishes to improve his or her software development process. The authors' ideas are applicable both to projects using agile approaches today and to more traditional, plan-driven projects.

34 of 34 people found the following review helpful.
A good, practical book
By Mark Meuer
Our reading group at work recently read "Lean Software Development." There are several things I really like about this book:

1. Its thinking is clearer than most. The Poppendiecks make sharp distinctions between principles, tools, and practices. (More on this will follow.)

2. It presents an Agile approach without demanding that one follow all tenets of Extreme Programming (such as pair programming).

3. It recognizes that in the past it has been a mistake to think of software development as being roughly analogous to manufacturing. Creating custom software is not very much like assembling cars within a factory.. Software development is much closer to product development, much more like the work that goes into designing the car in the first place. Principles (not necessarily techniques!) that work well in product design can have a much more straightforward application in software design.

4. They specifically address the needs of safety-critical software, talking about how to apply these principles in environments that are heavily regulated or where a software failure may endanger lives.

The book does suffer at times from and affliction common to this genre: over-enthusiasm. There can be a sense that all we need to do is follow what they say and all will be well. But, for the most part, the authors provide reasonable, realistic guidance for those looking to improve the way they go about creating software.

Now that we have the overview, let's look at the meat of the book: Agile principles. There are seven Agile principles which should govern a group's software development process:

1. Eliminate Waste

2. Amplify Learning

3. Decide as Late as Possible

4. Deliver as Fast as Possible

5. Empower the Team

6. Build Integrity In

7. See the Whole

A chapter is devoted to each principle. In each, the principle is described, examples are given from both product and software development, and a number of "tools" are suggested as ways to apply the principle in software development.

The principles are valid within any development effort, software or otherwise. For example, a good process will always seek reasonable ways to eliminate waste. In product development and manufacturing, waste may include scrap material that does not end up in a product. In software, the definition of "waste" will include things like partially done work, extra processes, extra features, waiting,

etc.

It is very important to keep the distinction between principles, tools, and techniques in mind. Principles must be reasonably applied to a given environment. The authors put it quite well: (pp. 179-180)

* Eliminate waste does not mean throw away all documentation.

* Amplify learning does not mean keep on changing your mind.

* Decide as late as possible does not mean procrastinate.

* Deliver as fast as possible does not mean rush and do sloppy work.

* Empower the team does not mean abandon leadership

* Build integrity in does not mean big, upfront design.

* See the whole does not mean ignore the details.

"One team's prescription is another team's poison. Do not arbitrarily adopt practices that work in other organizations; use the thinking tools in this book to translate lean principles into agile practices that match your environment."

I strongly recommend this book.

66 of 78 people found the following review helpful.
Great Principles based on Bad Assumptions
By R. Lampereur
I am a senior software systems engineer working for an aerospace company. I recently read the Poppendicks' book and have mixed feelings about it. Overall they present some great lean development principles and tools that appear to be useful in boosting productivity in my software engineering organization. On the other hand, their understanding of CMM/CMMI is so off-base that it is hard for me to take them seriously as authors.

They misrepresented CMM several times in the book, so they either do not understand what CMM is and how it works, or they are intentionally misrepresenting it to "scare" people into using their lean software tools. The reality is that agile software development principles and tools fit perfectly into the CMM/CMMI models and the Poppendicks would have a much stronger book if they realized that. Rather than bashing CMM to make their tools seem more useful, they might do better if they realized that CMM/CMMI and lean software development can work perfectly together.

My advice to people interested in buying the book is to only read the book if you can take what the Poppendicks say with a grain of salt. Read about the lean principles/tools and think of how you could apply them in your software development environment. In the spirit of implementing the primary principle of lean development (i.e. eliminate waste), I would ignore the anecdotes they include in the book. They appear to be intentionally sensational while offering little value.

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[U180.Ebook] Download Manual de gramática: En espanol (World Languages), by Zulma Iguina, Eleanor Dozier

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Manual de gramática: En espanol (World Languages), by Zulma Iguina, Eleanor Dozier

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MANUAL DE GRAMÁTICA - completamente escrito en espanol! MANUAL DE GRAMÁTICA is now completely written in Spanish! MANUAL DE GRAMÁTICA is the most accessible grammar reference for intermediate and advanced students of Spanish. It combines clear, easy-to-use charts with detailed grammar presentations. Beginning with sentence structure, the text follows a logical progression of topics from parts of speech to verb tenses to the finer points of lexical variation. The text facilitates independent study. Students have the opportunity to self-correct in practice as supporting exercises are followed by answer keys. The text covers all major grammatical rules of Spanish and offers real-world applications of all grammar points, making it an invaluable reference tool for intermediate and advanced literature and language courses.

• Sales Rank: #199834 in Books
• Published on: 2010-03-23
• Original language: Spanish
• Number of items: 1
• Dimensions: 1.10" h x 7.30" w x 9.00" l, 1.75 pounds
• Binding: Paperback
• 544 pages

About the Author
Zulma Iguina is a former senior lecturer in Spanish at Cornell University. Her academic background is in linguistics and literature, and she taught Spanish language at Cornell for more than 30 years. She worked intensively with novice teacher development while serving as coordinator for the elementary level, Spanish 121-122 for over a decade. She is the recipient of a Clark Award for Distinguished Teaching.

Eleanor Dozier is a former senior lecturer in Spanish at Cornell University. Her undergraduate and first graduate work were conducted at the University of Arizona, where she studied French and Spanish literature. She continued her doctoral studies at Cornell University and remains All But Dissertation in French literature. She taught French language for 12 years, and taught the Spanish language for 30 years. She served as the faculty fellow for the Language House in Spanish for several years, and for the academic year 1998-1999 co-directed the Cornell-Michigan-Penn Program in Seville. Dozier also has served as associate chair for Language Instruction for the Department of Romance Studies since the fall of 2000.

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0 of 0 people found the following review helpful.
Pretty good.
By kJ
First, I want to say, if your teacher allows different years of this book, you might want to buy the year that the book is written in a back and forth English and Spanish way, not completely Spanish like this one. It just makes it a little hard to understand the explanations.

Also, some things are just stated, and not explained at all. I have gone through almost five complete chapters so far, and I repeatedly have found myself asking why? Or wishing for examples at least.

0 of 0 people found the following review helpful.
Español!
By Pilotdude53
Este libro me ayudo a mejorar mi español. Ahora hablo como un nativo! Es un milagro! Todos mis amigos estan celosos. Muchas Gracias!

0 of 0 people found the following review helpful.
Came in good condition and served its purpose
By Jane Doe
Needed it for school. Came in good condition and served its purpose.

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[V683.Ebook] Free PDF The Autopoiesis of Architecture, Volume II: A New Agenda for Architecture, by Patrik Schumacher

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This is the second part of a major theoretical work by Patrik Schumacher, which outlines how the discipline of architecture should be understood as its own distinct system of communication. Autopoeisis comes from the Greek and means literally self-production; it was first adopted in biology in the 1970s to describe the essential characteristics of life as a circular self-organizing system and has since been transposed into a theory of social systems. This new approach offers architecture an arsenal of general comparative concepts. It allows architecture to be understood as a distinct discipline, which can be analyzed in elaborate detail while at the same time offering insightful comparisons with other subject areas, such as art, science and political discourse. On the basis of such comparisons the book insists on the necessity of disciplinary autonomy and argues for a sharp demarcation of design from both art and engineering. Schumacher accordingly argues controversially that design as a discipline has its own sui generis intelligence – with its own internal logic, reach and limitations.

Whereas the first volume provides the theoretical groundwork for Schumacher’s ideas – focusing on architecture as an autopoeitic system, with its own theory, history, medium and its unique societal function – the second volume addresses the specific, contemporary challenges and tasks that architecture faces. It formulates these tasks, looking specifically at how architecture is seeking to organize and articulate the complexity of post-fordist network society. The volume explicitly addresses how current architecture can upgrade its design methodology in the face of an increasingly demanding task environment, characterized by both complexity and novelty. Architecture’s specific role within contemporary society is explained and its relationship to politics is clarified. Finally, the new, global style of Parametricism is introduced and theoretically grounded.

• Sales Rank: #1761664 in Books
• Published on: 2012-05-07
• Original language: English
• Number of items: 1
• Dimensions: 8.54" h x 2.01" w x 6.85" l, 3.79 pounds
• Binding: Paperback
• 784 pages

Review
"The overall goal is to help those dealing with combat stress issues regain their health and well-being ... The chapters are easy to read, clearly outlining and fully discussing the techniques, and the appendixes are quite substantial." (Doody's, 27 January 2012)

"John Henden's previous book Preventing Suicide, on working briefly with suicidal clients, was a much needed addition to the field, and I believe that his latest Beating Combat Stress will be even more highly valued . . . I hope that it is widely read and the ideas are carried forward into practitioner training as well as practice." (Barry Winbolt Blog, 20 May 2011)

"Designed to be accessible and usful both to serving personnel and veterans and to the professionals and volunteers who are engaged in helping them, Beating combat stress is crammed with field-tested techniques and strategies to help deal with the psychological effects of combat . . . well designed and illustrated throughout by specially commissioned line drawings, the book opens with advice on how it shouuld be used." (RoSPA Occupational Safety & Health Journal, 1 June 2011)

"I have witnessed first-hand the major impact this condition can have – not just on those who suffer from it, but  also on their friends, family and colleagues. The great thing about this user-friendly book is its strong emphasis on the ‘how-to’ when dealing with any situation. It covers the subject comprehensively, with plenty of case studies that readers will identify with. I am sure I would have benefitted greatly from reading it at that time, and I hope very much it will help others." —Andy McNabDCM MM, Bestselling Author of ‘Bravo Two Zero’

"John Henden provides a much-needed perspective for addressing the problems of combat veterans. Those who have not worked with veterans will find this invaluable, and those who are experienced in working with soldiers will find new ideas in his practical suggestions."
—Robert K. GiffordPh.D., Colonel, U.S. Army, Retired

"At last! A nuts-and-bolts manual for those coping with normal reactions to abnormal events. John Henden delivers exactly what he says: 101 techniques of hope and help. This book is not a panacea – but it is the best of ‘tailor-made’ and ‘off the peg’ in one place, with something for everybody."
—Bruce GordenMA AAMFT, Vietnam Veteran

"Those whose injuries we see are just a small proportion of those who suffer in the course of duty. John Henden has consulted widely, thought carefully, and offers compelling advice in an area of life that has become much more open to receive it. In this regard he is a man for our times, and this book is a most welcome product. If used as intended, hope will be restored and many lives transformed."
—General Sir Richard Dannatt GCB CBE MC DL, Former Chief of the General Staff, British Army

From the Back Cover
It is well-known that the challenges of military combat can extend far beyond the battlefield. Beating Combat Stress is a one-stop handbook of 101 field-tested techniques and strategies designed to help service personnel and veterans deal with the psychological effects of combat and live life to the full.

The book equips readers with helpful tools, coping mechanisms and techniques organized into six sections: Triggers; Flashbacks; Unwelcome Thoughts; Dealing with the Lows; Meaning and Purpose in Life; and Disturbed Sleep. The overall goal is to help individuals dealing with the widest range of combat stress issues to regain maximum operational fitness and health as soon as possible. Avoiding psychological jargon, the author does not spend time exploring complex theories of why combat stress occurs. Instead he focuses on ‘what works’, providing the most effective advice for those who experience combat stress, their loved ones and those who help them professionally.

By promoting early intervention and a solution-focused approach, Beating Combat Stress equips active and returning troops, combat veterans and the professionals who help them with the means to defeat the enemy within, and to achieve a renewed sense of direction and purpose in life.

About the Author

Patrik Schumacher is partner at Zaha Hadid Architects. He joined Zaha Hadid in 1988. In 1996 he founded the ‘Design Research Laboratory’ with Brett Steele at the Architectural Association School of Architecture in London, and continues to serve as its co-director. He studied philosophy and architecture in Bonn, Stuttgart and London. In 1999 he completed his PHD at the Institute for Cultural Science, Klagenfurt University. His contribution to the discourse of contemporary architecture is also evident in his prior writings (Digital Hadid, London 2004) as well as in his work as a curator (Latent Utopias, Graz 2002). Currently he is working on an exhibition showcasing Parametricism.

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0 of 0 people found the following review helpful.
The Autopoiesis of Architecture is a spectacular intellectual achievement, ...
By Daniela Ghertovici
The Autopoiesis of Architecture is a spectacular intellectual achievement, and a very rare elaboration of a systematic, comprehensive, and unified theory for contemporary architecture. The writing is remarkably clear and accessible, while at the same time elegantly complex and distinctly articulate. This is a highly instrumental work that is immediately actionable for architects and designers in both analytical and generative contexts, cohering, connecting and ordering a huge network of complex discursive, professional and academic threads. It leaves no stone unturned, and is equally inspiring for seasoned professionals as it is for emerging practitioners and young students. The first volume is a comprehensive discourse analysis that constructs a rigorous, systematic framework for productive discursive differentiation, debate and evolution. The second volume systematically elaborates a comprehensive new agenda for architecture, culminating in a lucid reflection/projection on Parametricism, the contemporary style of architecture that emerged globally and evolved exponentially since the mid-1990s, across professional practices, design research collaboratives and schools worldwide, in response to the emergence of a global, functionally differentiated post-Fordist network society in the crisis and eventual collapse of Modernism in the late 1970s. Perhaps the most radical aspect of this treatise is its stark contrast to the exponential proliferation of fragmentary, multivalent, transdisciplinary and partial theories reverberating throughout the communications of architecture. The dearth of systematic and comprehensive contemporary architecture discourse addressing the principles, values and heuristics that inform design innovation today has surrounded the release of this treatise in a flurry of debate, and catalyzed a high level of engaged and polarized public architecture discourse. After two decades of disruptive innovations that have continuously converged on the territory of architecture discourse, practice, academia from cultural, cybernetic, economic, scientific, and political directions, this cohering and unifying architecture treatise is long overdue!

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[V683.Ebook] Free PDF The Autopoiesis of Architecture, Volume II: A New Agenda for Architecture, by Patrik Schumacher Doc

[V683.Ebook] Free PDF The Autopoiesis of Architecture, Volume II: A New Agenda for Architecture, by Patrik Schumacher Doc

[V683.Ebook] Free PDF The Autopoiesis of Architecture, Volume II: A New Agenda for Architecture, by Patrik Schumacher Doc