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Corporate Communication: A Guide to Theory and Practice, by Joep P. Cornelissen
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Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.
Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook – practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.
The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features:
- A new chapter on social media and increased coverage of new media in existing chapters
- New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship
- Extended focus on media relations, internal communications and leadership and change communication
- New full-length and shorter international case studies
- Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e
- Sales Rank: #374230 in Books
- Published on: 2014-04-09
- Released on: 2014-04-03
- Original language: English
- Number of items: 1
- Dimensions: 9.53" h x .73" w x 6.69" l, 1.20 pounds
- Binding: Paperback
- 320 pages
Review
'The most impressive aspect of the fourth edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. The early discussions of stakeholders, corporate identity, and corporate reputation provide a unifying theme for the rest of the book. What you find is a consistency that unities the broad range of topics that comprise corporate communication, including issues management and the new areas such corporate social responsibility and leadership and change. The reader is presented with a very coherent and complete presentation of corporate communication. Too often, books become disjointed as the range of topics expands, not so for Corporate Communication. It is an informative and enjoyable read.' (W. Timothy Coombs 2013-12-16)
'This book is a treasure. When looking for a textbook for our new Master’s Program, we were sceptical about finding anything that would be firmly theory based but at the same time applied and approachable. Luckily, a colleague recommended Corporate Communication, and it hit the target! For years, our students – and instructors alike - have enjoyed Cornelissen’s book offering a comprehensive and credible view of the discipline and practices. The 4th edition aptly meets the demands of the 2010s with its updated sections on social media and stronger emphasis on the global nature of corporate communication. Much appreciated!' (Leena Louhiala-Salminen 2013-12-18)
'Joep Cornelissen has done that most difficult of balancing acts: combining compelling theory with practical implementation in a comprehensive, yet very readable exploration of the topic. This latest edition of Corporate Communication re-affirms its status as a seminal book on the subject. It is an essential companion to the thinking practitioner and the academic concerned with practice.' (Professor Anne Gregory PhD)
'By compiling theory and research with practical cases and examples, Cornelissen has provided a thorough and, more importantly, up-to-date overview of this area of practice within organisations. Critical issues in managing corporate comms are discussed and it provides the reader with appropriate theories, concepts and tools to use in day-today practice.' (Alex Duckett)
About the Author
Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University a Visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Tables are too small and unadjustable.
By Chanon Thanaphumphong
Some tables are too blurred to read.
2 of 3 people found the following review helpful.
Written by a white guy for white guys
By RobGP
I hate this book. I hate this book. I hate this book. Let me say it one more time. I hate this book.
The author has a way of over complicating literally every sentence. The author is in Europe so I don't know if this was first produced in a foreign langauge and then translated-- it kind of seems like it. Also every single case is from Northern Europe -- Which is fine -- it's good to have perspective-- BUT an occasional American company -- or South American, or Asian, or Indian would be great. We live in a global economy and all I could think of when I read this book was "this author is so white and privleged".
0 of 0 people found the following review helpful.
Basic and a must
By Geza Nagy
A very good basic management book for both students and professionals. Easy to read, understand and apply.
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