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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry, by Jacquie McNish, Sean Silcoff
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#1 National Bestseller
Losing the Signal is the riveting untold story of how BlackBerry engineered one of the most spectacular technological upsets of the twenty-first century before it lost its way in the fog of smartphone wars, management indecision, and the breakdown of one of the most successful partnerships in the history of Canadian business. Its rise and fall is a cautionary tale of the unrelenting speed of modern success and failure.
At the heart of the story are two mismatched co-CEOsMike Lazaridis, a bookish innovator, and Jim Balsillie, an aggressive entrepreneurwho grew their company from humble beginnings above a bagel store in Waterloo, Ontario. Harnessing innovation and sharp-elbowed tactics, BlackBerry s bosses outsmarted powerful international competitors and built a global business in a little more than a decade with an addictive phone that changed the way we communicated. BlackBerry s devices were so ubiquitous that even President Barack Obama favoured them above all others. Just as BlackBerry was emerging as the dominant global player, internal fault lines hobbled the company at the very moment its smartphone crown was challenged by stronger competitors: Apple, Google and Samsung. When the Canadian company finally made its move, it stumbled with delayed, poorly designed and unpopular handheld devices that took it out of the race. Only fifteen years after the BlackBerry was launched, the company is struggling to survive. Its share of the U.S. phone market fell from fifty per cent in 2009 to less than one percent by the end of 2014.
Written by veteran journalists Jacquie McNish and Sean Silcoff, Losing the Signal is an enduring study of a technology that defined a generation, in a ferocious industry that leaves little margin for error."
- Sales Rank: #164493 in Books
- Published on: 2016-05-03
- Released on: 2016-05-03
- Original language: English
- Number of items: 1
- Dimensions: 8.29" h x .84" w x 5.44" l, .0 pounds
- Binding: Paperback
- 288 pages
Review
"In the tech industry, they say that you learn more from a failure than from a hit. Well, if that's true, Losing the Signal will give you a post-doctoral education. Reading the inside story of the BlackBerry's helpless flameout is like watching any other train wreck: You're horrified, but you can't look away."
--David Pogue, Author of POGUE'S BASICS and founder of Yahootech.com "In LOSING THE SIGNAL, Jacquie McNish and Sean Silcoff tell the harrowing and riveting story of how we lost the connection to the Blackberry, a communication device so innovative and addictive that it was known, among aficionados, as a Crackberry. It's a tale of rivalries, jealousies and missed opportunities. You won't be able to put it down."
--William Cohan, author of HOUSE OF CARDS: A Tale of Hubris and Wretched Excess on Wall Street and MONEY AND POWER: How Goldman Sachs Came to Rule the World
About the Author
JACQUIE MCNISH is one of the most experienced business journalists in Canada. She has led coverage of many of the most significant business stories of the past 25 years for Canada’s top business publications. McNish is a senior writer with the Globe and Mail and before that the Wall Street Journal. She has won six National Newspaper Awards for her ground- breaking investigations into some of the biggest business stories of the past three decades. She is a regular host on Canada’s business news station BNN and an adjunct professor at Osgoode Hall Law School. She lives in Toronto with her husband and two sons.
SEAN SILCOFF is one of the most experienced business journalists in Canada. He has led coverage of many of the most significant business stories of the past 25 years for Canada’s top business publications. Silcoff is an award-winning business writer with the Globe and Mail. During his 17-year business reporting career he has covered just about every area of business, from agriculture to the credit crisis, toys to airplane manufacturing. In his two years with the Globe and Mail he has won a National Newspaper Award and led the paper’s coverage of BlackBerry. He is also a contributor to Report on Business Insight, the business section’s signature commentary section. His 2005 series for The National Post on Brazilian plane-maker Embraer won an Aerospace Journalist of the Year Award and was a two-time winner of the Edward Goff Memorial Prize for Young Canadian Journalists during his career as a crime reporter. He lives in the Gatineau Hills near Ottawa with his wife and three children.
Most helpful customer reviews
20 of 20 people found the following review helpful.
An amazingly good story, well told
By Tech Historian
The rise and fall of RIM.
RIM rode technology disruption and created a company with $20 billion/year in revenue only to see it disappear by being disrupted themselves.
Lots of lessons here.
1) Even though the CEOs were reading the "Innovators Dilemma" they still had little perspective on how rapid disruption would happen to them. And even less of an understanding what to do about it. (The attempt to integrate the QNX software into existing products is a cautionary tale of technical debt, refactoring and plain bad engineering management.) The iPhone in 2007 should have been a wake-up call to both CEOs. Yet they both fell prey to the classic "disruption always looks like a toy to the incumbents" mistake.
2) The company grew past the management skills of the founders. The insular nature of the founders, the Canadian entrepreneurial ecosystem, founder hubris and a feckless board ended any potential of a positive intervention. It took a complete meltdown to get the board to act.
3) Mike Lazaridis, the technical CEO, fell prey to the "shiny object" syndrome. He discovered new technology (QNX) that he thought obsoleted the current software that drove the Blackberry handsets (Java). But instead of figuring out how to finesse the transition, he literally abandoned the existing development team (and revenue). A great example of how not to manage a technology transition.
3) Dealing with major platform disruption usually takes radical structural changes, not new product features. The story unfolds as a slow motion car crash as the CEOs waited, way, way too long to recognize, let alone deal with it. There's a reason that turnaround CEO's downsize companies and focus on what's important. If you're the founder it's almost impossible to get rid of your favorite projects.
Only quibble others have noted. The book barely mentions the changes Heins made, and almost nothing about Chens strategy.
A great business book.
2 of 2 people found the following review helpful.
Reveals new info and adds depth to a well-known story
By Marc Luoma
I followed the spectacular rise and quick decline of BB closely, as a consumer, a tech writer, and an investor, and I still learned a lot from 'Losing the Signal.' The story of how the founders met and ultimately became partners was well told as you realize how happenstance many of the factors leading to the partnership were: it might have not happened at all, quite easily. I was also taken with the descriptions of the early guerrilla marketing and how well it worked. I remember distinctly the first time I saw a BB and the instant tech lust for having my email available all the time. The decline of BB is perhaps a more familiar story, but 'Losing the Signal' enhances the drama with personal human stories: how the founders' genius and strengths ultimately became their downfall: the reliance on efficiency of network and battery use ignored the groundswell of desire for an always-with-me computer. A new wrinkle revealed by the book is the relationship between BB and the carriers, Verizon in particular. While Apple saw their customers as the millions of end users, BB saw Verizon as their customer, which ultimately let them ignore end-user demand. For the new ground covered, as well as the insider info which adds depth to the already-well-known material, 'Losing the Signal' is well worth your time.
2 of 2 people found the following review helpful.
Design thinking before there was Design Thinking
By Craig Daniels
I didn't realize the amount of ingenuity and innovation that came from Blackberry. Their story is very often overlooked when considering Google or Apple with respect to design thinking/innovation, but after reading this it is very clear that Blackberry began the archetype of innovator/technical & savvy business/marketing duo that seems to work in the tech space as well as some really innovative products based on design thinking and user experience (before this was really a buzz word in the space). Although they ultimately were "beat" by the Google's and Apples, the story is fascinating to read.
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