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Maximizing Profits: A Practical Guide for Portrait Photographers, by Lori Nordstrom
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If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time.
Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit.
Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale.
This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.
- Sales Rank: #662745 in eBooks
- Published on: 2015-03-16
- Released on: 2015-03-16
- Format: Kindle eBook
About the Author
Lori Nordstrom {M.Photog.Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the picturesque town of Winterset, Iowa. Lori began her career photographing her own kids in her backyard over 15 years ago, and is now known not only for her simple and sweet portraits of children, but as a leader in the photography industry in the areas of business, marketing and sales.
See more of Lori’s work at nordstromphoto.com
Most helpful customer reviews
1 of 1 people found the following review helpful.
WONDERFUL book, amazing practical tips!!
By Dawn L. Townsend
WONDERFUL!! As photographers, we love taking beautiful pictures, but in order to have a successful BUSINESS, we need to put these tips, steps, and ideas into place. A great resource for beginner photographers as well as those who have a successful business but need to tweak a few things to maximize the amount of money you could be making. Many of us are leaving money on the table!! My favorite thing about this book is all of the examples on WHAT to say to prospective clients and HOW to handle situations. It's an amazing book that actually gets you in the mind of a successful photographer who is writing this book as though she is your super-helpful friend!!! So excited about the ideas and possibilities I now see for my growing business. Thank you Lori for sharing your knowledge and expertise!
1 of 1 people found the following review helpful.
A must have for anyone trying to make a living with photography
By Mindy B.
Lori Nordstrom is the real deal. I've had the pleasure of purchasing her products for the last few years and to be honest, I pretty much buy anything she produces. Unlike some of the rock star photographers, who give you a vague idea of what you should do, Lori delves down into the day to day details of "how to" in the real world. She is so incredibly helpful and really gives you the sense that she is a genuine person who really wants to help you succeed. She's also one of the best marketers I've ever run across in the business! RUN don't walk to purchase this book.
0 of 0 people found the following review helpful.
This book will settle all the confusion of running your own portrait photography business
By Carole W Slagsvol
With all the business information available for portrait photographers, I believe you can get so overwhelmed that you can't develop a sound system to keep you on track with your workflow, administration, and client communication. THIS book lays it out for you in a common sense format that makes sense in the real world! Lori has over 20 years of experience as a portrait photography business owner. I believe she truly operates out of her desire to help others around the mistakes that she made. She cuts to the quick about what will take time and practice to develop while at the same time giving tips to help ease some of the administration chaos that comes from trying to run your own business. Her philosophy is sound and pragmatic. I have followed her strategy, and I have increased my sales. The best part is that I love my job even more! She encourages client communication and person to person interaction which increases customer satisfaction and loyalty. This is really a must read for all portrait photographers that need a clear and simple way to approach their business.
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